Have you ever wondered why companies offer sweepstakes? Generally, sweepstakes can help companies be more profitable, and the participants get the fun and adventure of entering to win a valuable prize. Many companies offer a sweepstake or contest that either offers cash or other prizes, usually their own products and merchandise, in exchange for having new potential customers join their mailing list. A sweepstakes can be especially effective if the prize being offered is something that is highly coveted or valuable.
Another reason companies can choose to offer a sweepstakes is to simply get people to visit their website, where many visitors will sign up for their newsletter and explore the site further, and maybe even make a purchase, or bookmark the site to return to in the future. By offering sweepstakes, companies can gather information about their visitors, and by requiring people to enter their contact information in order to participate in a sweepstakes, a company can build a database of potential customers that they can then use for marketing purposes.
Companies also offer sweepstakes to generate market more awareness and bring excitement to their product or brand. So running a sweepstakes can help companies get new customers talking about their products and get them interested in learning more about what they have to offer. Running a sweepstakes or contest is a win-win situation for both the company and the lucky winners: the business will be more profitable, while the sweepstakes participants get to enjoy the fun and adventure of playing the contest and getting excited about the chance of winning a valuable prize.
Also, sweepstakes can be a great way for companies to reward their customers or to show appreciation for their business. Offering a sweepstakes with valuable prizes can be a way for a company to thank its customers and to encourage them to continue supporting the company.
Companies know that these days, everyone can share something interesting with their friends through email, Facebook, Twitter, Instagram, Pinterest and other popular social sharing platforms, so when a new and valuable sweepstakes page attracts new customers it generates comments, shares, retweets, likes, pins and more for the company offering the sweepstakes prize, as they have attracted the right audience to be part of their page.
A successful sweepstakes campaign will not only help to inform people about the company’s new or existing products, but by engaging with potential customers also strengthens the bond between the company and the customer, while giving the sweepstake participants a fun and rewarding experience and the sense of being a potential winner. The chance to win creates a positive feeling toward the company, which can then carry over to a brighter attitude toward the sponsor’s products.